Overview: For this project I was the creative lead for the group, my duties included developing the overall style of the illustrations, overseeing the creation of other design elements, ensuring that the final product matched the original design concept, and making sure that everyone in the group felt heard, included, and encouraged throughout the design process. The map illustrations include buildings, pathways, and landmarks. These elements were created in my art style. Three group members helped with the creation of the buildings and landmarks by mimicking the style. Another member of the group was in charge of the signage typography for the map. Every member of the group communicated thoroughly throughout the entire design process to ensure that the map would look cohesive by the use of color, placement, hierarchy, and keeping a unique look. All elements were designed individually and then sent to me. I had the design file and was in charge of the placement for all of the illustrations on the map.

For a group project, I was a part of a mock design agency that was in charge of wayfinding for Heritage Junction, also known as the Santa Clarita History Center. We were to illustrate the map of the physical site for web, printed signage, & a souvenir poster. The client was the Natural History Museum, who acquired Heritage Junction and wanted a rebrand. The goal was to transform the heritage square into a cool, thriving venue that celebrates culture and history. 

Design Statement: Our team strived to create a wayfinding system that operated on the basis of bold, fun, and fully functional. We wanted to have a modern style while keeping the integrity of Heritage Junction’s history in mind throughout the entire design process. Our target audience was a diverse crowd who is looking to have a good time while learning about history. Through the use of bright colors, whimsical elements, and a warm, yet inviting illustration style our goal was to capture the attention of those who visited the historical site and to spark curiosity in those who are just observers passing by.